REBRANDING ADIDAS part 2
ADIDAS underlying philosophy - a name that stands for competence and in all all sectors of sports around the globe
Their AIM - to provide every athlete with the best possible equipment
Adi Dassler followed three guiding principles in his dev. work (qualities for the competence of the company)
I. PRODUCE the best shoe for the requirements of the sport
II. PROTECT the athlete from injury
III. PRODUCT made durable
BRIEF DESCRIPTION
My initial chosen logo was mainly based on representing the factor of durability and competence seen through adidas.
I also wanted to incorporate the unmistakable identifying symbol: the Three Stripes, so just to enhance the logo with what is up to date and adidas being unique and outstanding from other sports brand in the world.
FINAL LOGO BRIEF
Durability is evident in the design, with design principles like stability and balance taken into consideration.
It is suppose to be represented like a shape of a boomerang ( formed from the Three stripes) with the nearest stripe towards the right being the heaviest and thicker than the rest to give BALANCE in the composition.
It is also shaped to look like a combination of A & D ( some of the main words of adidas). If you realised that adidas has more a & d.
The arrow form is also shown to represent the ever-ready spirit to tackle any obstacles in the way, as adidas faced many trials in the past.
Week 4 task
-Pick 1 of your logo designs
-Develop 5 detailed design variations in Illustator
-Must be vector quality (in illustrator)
-Play with the scale, placement, orientation, font, etc.
-Be prepared with that 1 central idea (underlying philosophy)
Labels: DM3121 ADCON