Subaru commercial- Blade Runner Inspired Spin: Make your life meaningful, with the best of everything you deserve!
I. target audience: middle-aged working adults,age 30 and above
II.Everything shown in the ad is like a glimpse of the future and also emphasize on technology advancement. It portrays a clean and sleek look in life and that suspense that carries to the end of the ad. It is showing the kind of life that human will desire when entering the phase of their life with success and great opportunities. The eagerness to try something that will be adventurous and making it an 'in' thing.
- color contrast of cool and warm colors: bluish black against red - contrast in the use of soundtracks: fast-paced,energetic vs calm,relaxed. - desire for perfection is carried through this ad.
BMW Commercial- Defining Innovation Spin: Life is short. 'Dare to dream DREAMS' with this car.
I. target audience: youth that appreciate art and the creative industry
II. This ad is more of reaching an edge in time with the use of artistic form (simplicity) and showing the reality but with vision and dreams. Something that may inspire human with dreams, could be what is the driving force behind that commercial, to have a better standard of living, quality of life.
- natural and earthy look and feel - soundtrack used: gradual increase in speed, inspirational - yearn to have such a creative mind beyond imagination (awe-inspiring)
Among the commercials you have picked and analysed the SPIN, choose 2 that you think are most effective:
I. define the target audience
II. describe how the SPIN was treated such that it becomes effective using models/ideas (e.g, color mood, various contrasts, genre, sound, etc.)