Underlying Philosophies of other logos
BMW Logo
The design represents strength, durability and elegance of the product manufactured by company that produced aircrafts during World War 1.
Being a Bavarian company, in their logo design BMW choose to use the color of blue, which not only represents sky but is also the traditional color of Bavaria. Stylish use of the white color represents the blades of the aircraft engine. Both colors used alternately showing the airplane propeller spinning through the sky.
The BMW logo design represents strength, durability and style.
Microsoft Logo
It now features the slogan: “Your potential. Our passion”, which echoes a strong voice of consumer satisfaction and the brand’s fidelity.
Microsoft logo is a perfect example of ‘innovation meets simplicity’. The logo intelligently expresses the company’s mission of providing quality products to the customers with its strong slogan and simple typeface.
The logo consists of a simple typeface with an equally powerful slogan symbolizing potential and passion. Though the Microsoft logo was subjected to major critical transformations over the decades, its principal message has remained largely unaffected.It was later discarded as the company’s trademark in 1994, when Microsoft adopted the more compact version of the current logo with the tagline: “Where do you want to go today?”.
UPS Logo
During its 97 years history, UPS has used four UPS logos as its corporate identity. But during each redesign, the changes were gradual in the UPS logo.
The first UPS “shield” logo was created in 1916 when its founder Jim Casey merged the company with a local rival delivery service. That UPS logo featured a shield and an eagle carrying a package with the words “SAFE, SWIFT, SURE” inscribed on the side. The famous shield used in the first UPS logo continues to be used even today and UPS employees often refer to the UPS logo as ‘the shield’.
The second UPS logo was introduced around 1937 and displayed “UPS” for United Parcel Service on it. By that time, the company had grown enormously and was also providing delivery of merchandise for multiple retail department stores. Thus the phrase, “THE DELIVERY SYSTEM FOR STORES OF QUALITY”, was later incorporated in the UPS logo to signify the growth of the company.
Renowned brand designer, Paul Rand, designed the third and more simplified version of the UPS logo in 1961. The newly renovated UPS logo featured ‘a bow-tied package above the familiar shield to express the mission of the company’: of offering package delivery as its sole service.
Reason for updating their logo design?
‘As part of the rebranding, UPS adopted its fourth UPS logo, marking the first change in the UPS logo in 42 years’. On March 25, 2003, UPS with the help of FutureBrand, unveiled its new corporate identity with a new UPS logo.
The most significant change, in the new UPS logo, was the removal of the bow-tied package above the UPS shield. Ironically “the bow”, which had become one of the most recognized features of the UPS logo, has been subjected to refusal by UPS over decades as the string refrain UPS’s abilities to represent itself in various supply chain services. Contradicting, the string in the bow-tied package can get caught in UPS’s high-speed sorting machinery. The new UPS logo symbolizes UPS’s expansion from package delivery into a broader array of supply chain services.
But one thing in the UPS logo that has remained constant is its logo color and that is brown.
NASA Logo
The NASA logo is a powerful reflection of the agency’s history and tradition. It is used in NASA’s space and aeronautics programs and day-to-day communications materials with clear guidelines. The NASA logo visualizes elements of space exploration and aeronautics, focusing on the agency’s technological pursuits.
The story behind NASA logo
The first NASA logo can be traced back to 1959, the NASA Lewis Research Center’s design was chosen as the final selection, which featured the Sun, the moon, the white stars, the orbital path and the red chevron with “National Aeronautics and Space Administration” encircling the image.
2nd Redesign of logo is due need for less formal usage.
edited logo - cut down just leaving the stars and orbital path on a blue background with the red chevron passing through the letters N-A-S-A. This revised version of the NASA logo represented many aspects of the space and its relative nature to the agency.
Introduced in 1975, the modern NASA logo was a stylish and squiggly rendering of the letters N-A-S-A in red color. It was called the “worm” logo. It was designed to meet the growing demands of NASA’s technological accomplishments in the fields of space and aeronautics.Labels: DM3121 ADCON