Wednesday, 17 October 2007 @09:28
Brief Summary of Modules For Semester IITypography
TYMG DM3123
TYPOGRAPHY
The Art of Letter Arrangment
Aim :
To train students in the use of typography as an effective design element.
For continual usage in the future, if you remain in the industry.
Objectives :
_ Understand the anatomy of types, e.g origin,history backgrd,etc.
_ Identify and choose the paper typefaces.
_ Explain the principles governing good typography.
_ Apply good presentation for an on screen presentation
-Visibity
- Readability, size
- Comparison on backgrd
CHAPTERS & TOPICS
How we deal with line spacing, composition & color.
EVOLUTION OF LETTERS
ANATOMY OF TYPE
CLASSIFICATION OF TYPE
TYPE FAMILY
CHOOSING THE RIGHT TYPE
- could it be seen or read? Legibility
TYPE & EMOTIONS
- could it express the right feeling across? Appriopriateness.
GRID (system)
- beyond just print & the roots of it.
TYPE IS IMPORTANT BECAUSE IT'S AN UNCONSCIOUS PERSUADER.
It attracts attention, uses the style and tone of a document, colors how readers interpret the words, and defines the feeling of the page and screen...
design process.
Labels: DM3123 TYMG