Wednesday, 17 October 2007 @08:57
Brief Summary of Modules For Semester IIAdvertising ConceptADCON DM3121
'Every theory of art contains the seed of it's own destruction'
Steven Pinker
The study of SOPHISTRY - Things that may not be true but is useful; ability to convince something that isn't true.
'Advertising is the greatest art form of the 20th century'
Marshall McLuhan
WHY?
the food chain...
Shareholders
--->
Company Directors e.g, football captains
--->
Sales & Marketing
--->
Ad Agency
--->
Production House
--->
Product OR Service
<---
Consumers' Money
Labels: DM3121 ADCON