bitter_sweet.stage

Monday, 15 October 2007 @23:55

Car Commercial Analysis wk1
I. perspective after analyzing through various commercials

What i understand from car commercials seen so far, is the close relation and linkage between human superiority with issues such as sexuality to deal with success. Most of commercials seen have shown this point and to further elaborate on a deeper issue with self-esteem and the idolatry of self. The five car commercials i have gone through all have that common relation to desiring that emotion with the ad,to seek for the best and lastest in technology and showing it off. Most manufacturing companies have understood the trick to making masses reach for their inner human instincts and playing on their emotions to prove their standard in life. Now, manufacturers have also followed the footsteps of Edward Bernays,"manipulating and controlling the masses with sub-concious desires",moving from the phase of need to desire. However, the commercials have different ways of packaging their brand with emotions.

Nissan commercial
Spin: Having this car would boost your status and superiority.

In the start, there is a slight underline meaning of linking the sub-conscious desire of money and sex due to the small elements used. This ad is smartly approached by grabbing the interest of the audience, causing them to finish watching till the end. Also, it has managed to pay-off with an unexpected ending. There is a tinge of push factor for masculinity with money and sex.

http://www.ktunnel.com/index.php/1010110A/b635c7aac96550638ca006643712e397bc0c537ca7965cedcda170e227b0b24b1be9f1dd34b4654022748

Subaru commercial
Spin: Make your life meaningful, with the best of everything you deserve!

Everything shown in the ad is like a glimpse of the future and also emphasize on technology advancement. It portrays a clean and sleek look in life and that suspense that carries to the end of the ad. It is showing the kind of life that human will desire when entering the phase of their life with success and great opportunities. The eagerness to try something that will be adventurous and making it an 'in' thing.

http://www.ktunnel.com/index.php/1010110A/b635c7aac96550638ca006643712e397bc0c537ca7965cedcda170e227908f7a01f0f4e010eb484422748

Ford commercial
SPIN: You will be at the top of the line with the best in quality with this car.

This ad has successfully tried to show the superiority that human should have over other creatures, being the tougher and more masculine being. It has been able to understand the issue that men hope to maintain their status in life, to be the highest rank in the food chain. To simplify it, men would fear to lose their identity especially their gender and feel more security with the need to purchase or consume the product.

http://www.ktunnel.com/index.php/1010110A/b635c7aac96550638ca006643712e397bc0c537ca7965cedcda170e227a0b9442be4dec916d25b6622748

Mitsubishi Commercial
SPIN: We all want to have a smooth journey in life, with this car, we are one step closer.

There is a gradual change of timeline seen, the smoothness and comfortability of the car can be compared to the journey that one would expect. This ad shows what humans want to have, which is an enjoyable and luxurious life. Something that human expect and desire to have and would work towards as a goal. It makes us feel a sense of calmness and security while moving on to life.

http://www.ktunnel.com/index.php/1010110A/b635c7aac96550638ca006643712e397bc0c537ca7965cedcda170e227c48c6831e3ffda1cc40e7622748

BMW Commercial
Spin: 'Dare to dream DREAMS' with this car. Life is short.

This ad is more of reaching an edge in time with the use of artistic form and showing the reality but with vision and dreams.Something that may inspire human with dreams, could be what is the driving force behind that commercial, to have a better standard of living, quality of life.

http://www.ktunnel.com/index.php/1010110A/b635c7aac96550638ca006643712e397bc0c537ca7965cedcda170e22797e27c27bfdaf631ab7c6622748

II. In a single paragraph, write down 'What you think of consumerism towards the automobile is like in Singapore?'

Moving into the 20th century, Singapore has gradually become more influenced with meeting the locals' desires. The desire and want for the comfort and luxury has reached its peak, due to the full packaging of the consumerism products. The close study of demographics could probably be the turning point causing them to stealthily shift their target audience more towards stable families that has steadily increased through the years, thus, lesser on successful employee individuals.There seems to be the notion for a drastic change in lifestyle on how people percieve their life, snowballing into montrosity. For instance, some car models that have successfully carried on the idea would be BMW M3 Sedan, Mitsubishi Lancer, Chrysler Minivan Champ, Honda, Toyota,etc. It may not be a total bad thing though. I guess the we shouldn't let the technology get the better of us!

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