bitter_sweet.stage

Sunday, 27 May 2007 @07:41

Short Advertisement

Motion Graphics:Individual ~ Saiman Chow
web look up: http://www.saimanchow.com/

REVIEW
His works uses stop motion, photographs and graphic images to create a sense of uniqueness in his style. He seems to be sensitive with the choice of colors used in every single project ~ motion, print, exhibition, etc.

In this short advertisement on a promo for VH1 a television channel year 2006, he uses vibrant colors and his sketches to create this visually impacting advert.

There is visual contrast in the colors and textural elements used. In this work, he edited and remixed the lyrics of a certain audio to create his storyboards and ideas and he pays lots of attention on the fine details and smoothness of the transitions throughout the video.

Also, after viewing the video repeatedly, his drawing techniques have created a style different from others. The unifying elements used are shown in the varied text and the colors to show a presentable composition.

AUDIO
CHOICE OF AUDIO IS SUITABLE FOR THE STORYBOARD BECAUSE LYRICS ARE SYNCHRONISED WITH THE GRAPHIC IMAGES. Mr. Saiman Chow has indeed done his research for this advertisement on chn VH1 that after watchin the adv; it portrays a funky and lively television program used through this audio.

COLOR ENHANCEMENT
As the audio used has more of a upbeat and contemporary feel to it, the colors used are also more vibrant and attractive. The pop culture theme is being portrayed through the colors that goes well with the audio and typography. The colors used also depict the style of his sketches.

There is less focus on tonality though so the video has more of a two dimensional look to it making it feel not as sleek and refined.[not so sure if the designer does this on purpose] There are also less highlights and shadows shown.

TEXTURAL ELEMENTS
There seems to be a little tinge of texture elements used in this advertisement, however, if there was much more the look would be more finished. There is also not much experimentation of angles for focus on certain objects[maybe he wants to achieve more of an overall look]. The sketches drawn with expressive lines have created some textures but more experimentation would be better.

CONCLUSION
The designer is quite smart in the way he executes the advertisement because he is able to entice the audience to follow through till the end with the use of the audio as a surprising element. This designer is really a dedicated person as seen by his works so far ~ GREAT EFFORT!!!

Labels: DM3110 COMM SKILLS